thesalting spotlight : the salting travels to florence | pitti uomo
thesalting spotlight : the salting travels to florence | pitti uomo

As fashion aficionados eagerly awaited Pitti Uomo, one of the most prestigious events in the menswear calendar, thesalting was honored with a remarkable entrance. thesalting created a unique experience that merges fashion, heritage and luxury.

thesalting was chosen as a featured brand in Florence, Italy for Pitti Uomo in June 2024 by the CFDA and St. Regis Hotel Group after being awarded the FGI Rising Star Award for Ready To Wear from Fashion Group International. Nestled in the heart of Florence, the opulent St. Regis Hotel was the venue for a custom showroom, offering a blend of historic elegance and contemporary luxury.

To celebrate their presence at Pitti Uomo, thesalting were the guests of honor at a specialty dinner in the grand ballroom at the St Regis Florence. This exclusive event brought together fashion industry leaders, influencers, and tastemakers for an evening of culinary excellence and stylish conversation.

thesalting's participation in Pitti Uomo and the accompanying events at the St. Regis Florence underscore the brand's commitment to honoring tradition while embracing innovation. Since the brand's inception, the majority of the fabrications used are from Italian mills, located just outside of Florence. This was more than just a showcase of the latest collection; it's a celebration of thesalting's journey and its vision for the future.

For more behind the scenes glimpses and brand updates, follow us at @thesaltingnyc.

Photo Credit: Nick Radforf