thestory

photo by edmund liang. location: venice beach.

thesalting was conceived out of a shared bonding experience. we were craving newness, both as customers and creatives.

a salting is a coastal piece of land that gets flooded with sea water. when the tide receeds, the land is gently coated in salt, making all appear worn, like it had been that way for thousands of years and millions of stories. this universal visual helped define the haunting and sensorial ethos of thesalting.

thesalting is a unisex brand that stands for craftsmanship, the raw and the refined. a deliberate embrace of a very new mentality: a simple and luxe investment. all produced in america.

our journey has been a rich and humbling experience. we have created a platform to share the stories of our partnerships, collaborators and our beautiful tribe.

big love,
michael and michael


michael ward and michael smaldone are two fashion industry veterans and two native new yorkers combining their creative years of learnings and experiences for some of the world's most iconic men's and women's houses. they bring an authentically holistic approach to design, combining their deep passion for craftsmanship, storytelling and the need for simplicity.

 

this story would not have happened without the collaboration of our team. thank you.

studio photography by marcus morris @ marcus-morris.com. makeup by colleen runne @ colleenrunne.com. location photography and videography by olimpia valli fassi @ olimpiavallifassi.com. models elliott sailor and edwin pierrot. special thanks to barbara pfister casting @ barbarapfister.com, elizabeth reid, christine wong, brandon matthews & abdiel velez @ velez-matthews.com, liong the, dimitry hyancinthe @ dimitrihyancinthe.com, scott pasfield @ scottpasfield.com and our beautiful tribe of models.